ARTICLES | October 5th, 2007
My Sims Capsule Collection….. Come Play with US

Just released in the UK – My Sims is the latest launch from EA within The Sims franchise ? created especially for Wii and Nintendo DS the game delivers all the creativity and personal expression expected from The Sims but developed in a kitsch new world.

To celebrate its launch MySims has commissioned 4 of the UK?s hottest fashion designers to create a dual purpose capsule collection based on the core attributes of the game ? Self Expression, Customisation, Creativity and Collectability.

Much like the world of fashion My Sims takes you into a world where personal style is everything and personalising your world is your right!

Each item works to enhance the My Sims Wii or DS experience BUT also brings the MySims world into your world. Strictly limited edition and available from 8th Oct at www.TheSims2.co.uk/mysims with all profits going to Great Ormand Street

Giles Deacon ? Eek Wii-mote/Bag talisman ? based on Giles? signature avatar Eek will come with special My Sims elements designed to stimulate the mind or just act as good luck. RRP ?35

Cassette Playa ? Stuck on My Sims ? Cassette Playa puts a unique twist on the MySims world with a series of vinyl and foil artworks rooted in customisation ? give your DS that My Sims make-over or simply customise your phone, laptop, nails or notebook. RRP ?15

House of Holland ? My Sims Pouch Tee ? designed for DS on the go, with a seamed in DS pouch/pocket ? this limited edition tee bears the cult signature of Henry Holland?s irreverent take on life ? with the slogan ?Life Begins With MySims?. RRP ?40

Tatty Divine ? My Sims Sushi Bag ? designed to perfectly carry your Wii mote on the go, Tatty Divine?s exclusive bag takes design inspiration from MySim?s sushi chef, and features hundreds of glittering Swarovski crystals. RRP ?150

Bright, colourful, inventive & intuitive, these cool accessories are an insiders must have!

For more information visit http://www.mysims.com/

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