ARTICLES | September 26th, 2007
NaturalMotion Sign Kohnke For Publicity Handling

NaturalMotion, the company behind euphoria, the groundbreaking animation technology featured in Grand Theft Auto IV and Star Wars: The Force Unleashed, has signed Kohnke Communications to execute publicity efforts for their upcoming American football title, Backbreaker, and industry leading animation software: euphoria, morpheme and endorphin.

NaturalMotion’s animation technology is a part of many of the most-anticipated games coming out in the next year, said Richard C. Kain, general manager of Kohnke Communications. In addition to representing their amazing technology, we’ll be building awareness for the company and its first original title, Backbreaker, an exciting new football game that brings the visceral action of bone-shaking tackles to life.

The Kohnke team has extremely deep experience in the interactive entertainment space, and they come highly recommended, said Torsten Reil, CEO of NaturalMotion. We’re already seeing results working together under the ultimate goal of building our brands and reaching our various audiences.

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