Target, Microsoft and Chip Ganassi Racing with Felix Sabates (CGRFS) announced today that the No. 40 car will feature an exclusive Halo 3-themed paint scheme during the Dover 400 Nextel Cup Series race at Dover International Speedway on Sunday, Sept. 23. As fans throughout the world line up for the blockbuster Xbox 360 title, CGRFS driver David Stremme will showcase a distinctly designed paint scheme in advance of the game?s much anticipated release on Tuesday, Sept. 25.
I’m honored and excited to be running the ‘Halo 3’ car at Dover and can?t wait to show off this awesome paint scheme, said Stremme. It’s going to be a special experience when the car rolls off the truck for the first time at Dover ? as a Halo fan, I’m thrilled.
In addition to the special paint scheme in the Nextel Cup race on Sunday, Target and Microsoft are giving select drivers the chance to play Halo 3, one of the most anticipated video games of all time, before it releases to the public.
Target is proud to partner with Microsoft to bring some ‘Halo 3’ excitement to Dover race fans before the much anticipated release date, said Target Senior Buyer, Troy Peterson. We expect this to be one of our largest gaming releases ever.
Halo 3, the final chapter in the groundbreaking Halo trilogy, is set to shatter day-one entertainment sales records when it is released worldwide beginning Tuesday, Sept. 25. Created by legendary developer Bungie Studios and exclusive to the Xbox 360 video game and entertainment system, Halo 3 will set a new standard for interactive storytelling and social gaming by engaging consumers worldwide in the epic battle of Master ChiefTM to save humankind.
In November 2004, the world?s view of video games changed forever with the release of Halo 2, which generated a record-setting USD 125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, it remains the most-played game on Microsoft?s Xbox LIVE online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.