ARTICLES | August 21st, 2007
Urban Rivals phenomenon hits UK

Urban Rivals ? www.urban-rivals.com is a fast-paced online trading card game where players can collect over 250 unique character cards. Players level-up their cards by battling each other in online duels. As the cards evolve they unlock hidden powers and bonuses while the card?s character changes appearance.

The cult game was launched in France in 2006, gaining a huge following and marking out founding Company Boostr as one to watch in the future. Boostr were recently invited to move their offices to the new Paris-based innovation centre for technical start-ups.

Commenting on the opening of an additional UK office, Boostr?s CEO; Sebastien Flory remarked: ?Although Urban Rivals is already available in six European languages we always felt the UK was the natural place to expand the business. We hope UK players will appreciate the urban design style and gritty, non-PC storylines. And we know UK players will enjoy battling against thousands of other European gamers.?

When you register an Urban Rivals account you receive 8 free cards. Further cards can be purchased using in-game credits which can be bought using one of five micropayment options including Paypal and SMS. Players on a tight budget can benefit from trading in the second-hand card market which uses an auction-based trading system. Every second Friday is new card day, where 4 to 6 new card designs are released onto the market. You can find out about the game basics here:

http://www.urban-rivals.com/game/rules.php

Urban Rivals UK is being managed by games industry veteran Nick Witcher who commented ?The urban style design really sets the game apart from the Trading Card game or TCG genre. You don?t own cute pets instead you own a legion of crack fighters or toxic warriors. It?s a TCG with serious attitude where you get to build your own deck of heroes and battle players from all over the world.?

Urban Rivals ? The Numbers!

? Up to 5,000 new player registrations per day
? Over 300,000 games played per day
? 375,000+ active players
? 600,000 unique visitors per month
? 70 million page views per month
? Over 3 million cards sold since 2006 launch

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