ARTICLES | August 21st, 2007
Hello Kitty’s Birthday Surprise Hits MaxGames Mobile!

Today MOffY Limited and Ozura Mobile announced the launch of Hello Kitty Mobile Game, ?Hello Kitty?s Birthday Surprise? in MaxGames. MaxGames (www.maxgames.com.my) is the largest mobile gaming community portal in Malaysia.

MOffY is currently publishing and distributing Hello Kitty and other Sanrio characters mobile contents in Singapore, Malaysia, Thailand, Indonesia, Laos, Cambodia, and Vietnam. Ozura Mobile is a leading game developer and publisher of mobile entertainment in Asia.

Hello Kitty?s Birthday Surprise was developed under cooperation between MOffY and Ozura. The game provides fans with an extraordinary gaming experience that encapsulates the character?s attitude and style. Upon launching, we?re hoping to capture the attention and responsiveness of Maxis subscribers,? stated H.E.Mah, Ozura?s Chief Marketing Officer.

The game will exclusively be launched in MaxGames Community in Malaysia. Various campaigns will be run throughout a period of time based on the game itself.

Hello Kitty?s Birthday Surprise features 2 exciting game modes ? Story and Tournament. The story mode allows players to collect only an amount of ingredients needed in order to proceed to the next round. In the tournament mode however, requires players to collect as much ingredients as possible to obtain a high score for uploading purposes.

Players who are interested and would like to find out more about Hello Kitty?s Birthday Surprise campaign, kindly visit MaxGames WEB or WAP @ www.maxgames.com.my.

As described by Alan who is the General Manager of MOffY, ?we sought to extent the mobile contents featured with Hello Kitty and other Sanrio characters in the South East Asia market, and we believed that Hello Kitty will bring enormous fun to its fans in the region.

Hello Kitty?s Birthday Surprise is another new addition to the existing portfolio of 40+ Hello Kitty and Sanrio mobile games published by MOffY. MOffY currently hold one of the largest Sanrio mobile game libraries in the mobile market.

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