ARTICLES | August 2nd, 2007
Lassie The Dog Goes Digital As PC Game Is Announced

Compedia, an industry leader in the international edutainment games market, today announces it’s partnership with Entertainment Rights Plc, the UK?s leading global media group specialising in the ownership of children?s and family programming. Through the deal, Compedia will develop and launch worldwide a new educational Lassie CD-Rom.

The Lassie CD-Rom, aimed at children aged 4-9 years, features six interactive games designed to develop essential cognitive skills including, memory, spatial relationships, hand-eye coordination and problem solving.

Each game features high quality graphics and is packed with engaging activities, charming songs, and rewards that will challenge and motivate children, making the learning experience great fun.

Laura Turner-Laing, VP Global Digital & Music, Entertainment Rights Plc, said, ?Following our successful partnership with Compedia on the Casper CD-Rom, we are delighted to partner again to bring Lassie to fans. This deal forms part of a line up of new Lassie promotional partnerships across multiple formats.?

After selling over 5 million CD ROMs worldwide, we are excited to launch a Lassie game on CD-Rom. This new title allows many people to play the game and enjoy the fun of learning said Mr. Shai Newman, Executive Director of Compedia. Compedia is delighted to partner with Entertainment Rights to bring quality family-friendly games to the market

The release is set to roll out for global distribution this Autumn.

About Lassie

No other animal has established such an emotional bond with generations of children and families. Lassie has 11 movies and over 700 television episodes to her credit and an all new television series, Lassie?s Pet Vet, launching on American Public Television in 2007. Her two-time Emmy Award-winning TV series is one of the longest running shows in history and continues to be broadcast around the world. Lassie has come to symbolize trust, loyalty and friendship.

For more information visit www.lassie.com

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