ARTICLES | June 28th, 2007
WII Software Paces The Way For Fresh Ideas

The search for the next ingeniously ground-breaking video game has begun. At a private developers conference this week, Nintendo announced the introduction of ?Wii Software? a game-creation service that will allow developers large and small to create new downloadable video game content for sale by Nintendo through the Wii Shop Channel of the hot Wii home video game system. Wii Software paves the way for smaller, more creative games to make their way to the public at lower prices, without any inventory risk to developers. The first Wii Software content will launch in early 2008.

Laurent Fischer, European Marketing Director, explains ?Wii Software provides developers with big ideas, rather than big budgets, an easy and very accessible way to create new games and bring them to the marketplace, as well as offering great additional value for Wii owners who will be able to download fresh new games.?

The possibilities for Wii Software are limited only by the imaginations of developers. Wii Software provides game creators a simple method by which they can get their games to the public. This approach, combined with the remarkable motion controls of the Wii Remote and Nunchuk, will give birth to fresh takes on established genres, as well as original ideas that currently exist only in developers? minds. The reduced barriers to development provide developers the freedom to create and an inexpensive, clearly defined path to reach consumers who will ultimately determine which game will become the Next Big Thing.

Wii Software will be posted on the Wii Shop Channel. As with current Wii Shop Channel offerings, users will redeem Wii Points to download content. It will support a variety of pricing options. Details about that and upcoming projects will be announced at a later date. For more information about Wii, visit the official site.

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