ARTICLES | April 5th, 2007
Mr. Bean Goes On Playstation 2!

Blast! announce their latest high profile signing with Mr.Bean from Tiger Aspect Productions to add to their growing release schedule.

Mr.Bean, who burst onto our television screens in 1990 has established himself as one of the world’s most popular character brands. The Live action and Animated Mr Bean TV series have been in distribution around the world for 17 years and are currently broadcast in more than 190 territories. Additionally, Bean ? The Ultimate Disaster Movie became one of the largest grossing UK movies with box office receipts in excess of USUSD 255 million worldwide and worldwide DVD and Video sales now number more than 16 million units. A new Mr Bean movie, Mr Bean’s Holiday, chosen as the official film for Comic Relief 2007, will be released in cinemas nationwide from 30th March 2007.

Mr.Bean on PlayStation 2 will be made up of 3D levels avoiding tricky traps and problem solving along the way to find his missing Teddy with the help of Bean’s girlfriend Irma Gobb. 92% of children under 11 are great Mr.Bean fans and 67% of children under 11 watch the TV series regularly, according to Film Audience Research and the game will be developed to specifically target this younger audience.

Sean Brennan, MD Blast! Entertainment commented ? It is very gratifying to have secured Mr.Bean in our continuing efforts to sign up high profile movie, TV and cartoon licenses to create games aimed at kids and families, with the overall mission to provide a publishing platform to bridge the gap between mainstream children’s film and TV to interactive entertainment.

Executive Producer, Katherine Senior of Tiger Aspect Productions commented ? Mr.Bean is an enormously strong worldwide property and bringing the character to an interactive format is a natural progression for the brand, we feel Blast! is the perfect partner to bring Mr.Bean to a totally new level

Mr Bean’s Holiday basks in USD 33.3m international weekend ? Screen Daily 2 April 07

Rowan Atkinson’s bumbling Brit overthrew Warner Bros’ Spartan army as Universal/UPI’s Mr Bean’s Holiday reaped the benefits of a wide launch and grossed an estimated USD 33.3m from 3,061 sites in 26 territories.

The excellent result for Mr Bean’s Holiday puts the comedy sequel on USD 35.6m including last weekend’s launches in Singapore and Malaysia. Producer Working Title registered its biggest weekend box office with the haul, which delivered number one rankings in 21 of the 24 new territories.

The results were driven by an extraordinary USD 12.8m in the UK from 512 sites that included previews and ranks as the biggest opening of the year-to-date and Universal’s fourth biggest of all time.

Mr Bean pulled in USD 5.5m from 847 German sites for the biggest launch so far this year there as well, and coaxed USD 3.2m out of 257 Australian venues, setting another year-to-date mark. The film generated USD 2.2m from 280 sites in Spain and took USD 904,000 on Saturday alone, while in Russia it grossed USD 1m from 157 sites for Universal’s sixth biggest launch in the market. Finland produced an amazing USD 630,000 from 51 sites that counted as Universal’s biggest ever launch.

We were strong across the board, UPI president David Kosse said. There’s no weak territory, despite a wide release pattern across South-East Asia, Europe and Australia. The character travels really well and audiences everywhere had an enjoyable time. Mr Bean visits 18 new territories next weekend including Italy, Brazil and Mexico.

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